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The #1 Price Strategy to Maximize Your Profits


This webinar was previously titled PRICE YOUR SERVICES TO EARN MORE AND WORK LESS
Cost Free
Presentation Length 1.0 hour

Recorded DateApril 8, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

“What’s your hourly rate?” is the most common question asked. At this critical moment, your response matters. Do you instantly cave in and disclose your rates? Or, do you elegantly redirect the conversation?

As you know, not charging enough affects cash flow and business growth. To earn more, you need to work more. So, you sacrifice personal time. It’s common to believe clients won’t pay what you truly deserve. That’s simply not true. This session uncovers three specific criteria new clients consider before deciding to hire you. When you confidently communicate your value, you no longer need to compete on price. 

Learning Objectives:  

  • Determine how to gain insight on how to position your services as an investment rather than a cost

  • Identify how to map out the next steps to update your price strategy and maximize your profits

  • Determine why the billable hour is unfair to you and your client

  • Identify a proven formula to boost your profits quickly

  • List five steps to confidently price your services without cutting into your time

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Loren Fogelman is a keynote speaker and one of America’s top-ranked business coaches. From 2018 to 2020, she continues to be recognized by HubSpot in its annual list of the world’s top 22 business coaches.

She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences.

Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. This allows her clients to reduce workload by as much as 50% while doubling revenues.

She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web, and the author of two Amazon bestseller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success.

Ready to value price your services? Discover how to double your income while working half the time. Claim your FREE RESOURCE to separate your fees from your time at

About Our Presenter

Since 2009, Loren Fogelman speaks at industry conferences, professional associations, and network meetings.

Her satisfied audiences include:
The LA Accounting & Finance Show
Scaling New Heights
Intuit, Firm of the Future
Woodard Group Advisory Panel
Accounting Web
Southern Oregon Bookkeepers Association
National Association of Insurance and Financial Advisors